DAILY PUBLISHING | SEARCH ENGINE OPTIMIZATION
The following excerpt from
www.bruceclay.com is a good summary of what it takes to maximize your
site's ranking in all the major search engines.
"The objective of search engine optimization
and registration is to increase web visitor counts by ranking very high in
the results of searches using the most appropriate keywords describing the
content of your site. This relative ranking is often viewed as a struggle
to best use a few keywords, instead of a struggle to out-do your
competition. If you search on your target keywords, you will see the
leading site in the rankings. All you need to do is to be better than that
number one site. This page suggests ways to optimize and improve search
engine results with ranking and promotion advice, placement hints, tips,
and clues to improve your search engine keywords relative to existing
leaders. After all, better keyword ranking is your real objective.
It is not enough to simply add META tags
and to submit your site to a million search engine indexes and
directories. The first promotion step in obtaining significant web
visitor counts is to seek first-page search engine results. An early
step is to build a great content-rich site. One of the last steps is the
proper submission of your great site to the search engine or directory.
In the middle is a step that is VITAL if you want to obtain front-page
results, and most sites skim past this step because it is forgotten or
too complex, but without it you are destined to be search engine fodder.
The following FREE advice describes how to design your keywords with
search engine ranking and optimization in mind.
There are no search engine optimization
secrets -- just ranking and promotion methodologies to follow in order to
beat your competition in obtaining a high search engine promotion ranking
for desired search keywords criteria. This site targets improving web site
search engine result rankings by using a "follow the leader" approach to
keyword selection and page wording. For a major search engine, your search
position, placement optimization, and web site promotion ranking are
commonly controlled by META keywords and top of page text. Once you know
what keywords worked for the "leaders", you can "beat the leader" and do
even better! Proper web ranking optimization results requires that you
beat your competition, so knowing the keywords used by your competition is
the most important first step. It will become obvious that good ranking
excludes keyword spamming the search engine, and that with the careful
selection of your keywords that you will fare well for a little effort.
This site offers help, hints, and tips for improving search engine results
via a specific search engine keywords promotion methodology. Our entire
site is properly registered copyrighted content."
Portal sites like Excite, Lycos, and AltaVista still draw lots of traffic, but together
Google and Inktomi outweigh the entire rest of the field. Add it up
and it's pretty clear how to maximize your traffic for the least effort:
1. Get yourself into Yahoo's directory.
2. Make sure your site is thoroughly crawled by Google and Inktomi.
3. Get lots of links to your site from domains that a lot of other sites
link to -- that's how Google and Inktomi determine relevance when ranking
search results.
4. For all other search engines, implement a blanket strategy that gets
you reasonable results. By not chasing each one of them separately,
you can put your company's time and money to more important uses.
Click
here to read excellent article on UseIT's Statistics for Traffic
Click
Here to go to "Search Engine Watch"
Click
here to Read Everything you Ever Wanted to Know About GOOGLE
Once you've submitted your pages, be ready to wait a
month, two, or three before they're crawled and indexed. It's frustrating,
but processing a billion Web pages takes time -- at a nonstop rate of
one hundred per second, it would still take almost four months.
It isn't necessary to submit every page on your site
to the search engines. Just make sure they can find all the pages that
matter by hopping links from your front door. To do that, make a "crawler
page" that contains nothing but a link to every page you want search
engines to crawl. Don't include any text or tags, just the links. Then
link the crawler page obscurely to one of your site's top-level pages.
Search engine spiders will find it as soon as they get to your site,
and suck down all the pages on it.
Don't worry, the crawler page won't show up in search
results. It does get pulled into the search engine's index, but because
it has no text or tags to match a query, it isn't listed as a result.
The pages it links to, however, will appear because the search engine's
spider found them right after it visited the crawler page.
Most people that are concerned with search engine optimization
focus obsessively on keywords and HTML tags. But when it comes to getting
ranked by search engines, the only tags that matter are TITLE, and the
META tags KEYWORDS and DESCRIPTION. And you have to be very careful
about how you handle each one. TITLE makes a big difference, especially
with Google. It should be short (less than 40 characters seems to work
best) and, most importantly, should match the search queries people
will be using to find your site.
<TITLE>Artloop: Andy Warhol (Warhola)</TITLE>
<META NAME="keywords" content="Pablo Picasso, Pablo,
Picasso, painting, cubist, painting, ceramics, collage, Spain, Guernica,
Paris, 20th century, Girl Before a Mirror">
<META NAME="description" content="American painter,
born in Pittsburgh, and a leading figure in Pop">
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